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Rare decays and new physics studies Owen Long (University of California Riverside, USA) I will present a review of using rare B decays to search for physics beyond the Standard Model. B decays that proceed either through annihilation or loop topologies at leading order in the Standard Model provide unique probes in the search for new physics. The latest experimental results from the B factories (Babar and Belle) and the Tevatron experiments (CDF and D0) on rare decays and their impact on various scenarios for new physics will be presented.